Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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‘What is my color?’ is a personality test that has been gaining traction recently in Korea and Japan for being quick, fun and, apparently, accurate. It has gone global and is now very popular on TikTok under the #colorpersonnalitytest tag.
A personality color will be assigned to you after answering a series of short questions, followed by a short description to explain the color.
Try it for yourself here
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.