Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
Menu
Makeup brand Anastasia Beverly Hills is renowned for its expertise of eyebrows. So it is no surprise that it launched The Brow App.
The app blends together custom 3D tech, a patented algorithm, and Anastasia Beverly Hills’s Golden Ratio eyebrow shaping method to provide a filter-like image of yourself with the brand’s iconic brows. Preferences such as eyebrow color and shape are taken into consideration as well.
Once you’ve found your ideal brows, you can click through the app’s other features like the step-by-step Brow Mirror guide, brow tutorial gallery, and in-app product shopping via The Brow App’s exclusive launch partner, Ulta Beauty.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.