Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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October 5, 2020
A new contender is growing on the asian beauty market, it is the Taiwanese beauty movement.
While K-beauty promotes a sophisticated series of beauty steps to follow, it can take a lot of time. On the contrary, T-beauty focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine. Many consumers are drawn to this more natural approach, which includes four simple steps: cleanse, tone, moisturize and sheet mask.
Many of the techniques and ingredients used in Taiwanese beauty products also benefit from Taiwan’s high manufacturing and regulatory standards, including becoming one of first countries in Asia to ban animal testing in cosmetics, in 2016.
A few Taiwanese beauty brands to know about : Purlisse, Love is Derma, Naruko, and Annie’s Way.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.