Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Superfoods are nutritionally-dense fruits and vegetables, healthy oils, and spices, that contain amino acids, anti-inflammatories and antioxidants. These superfoods help build firm skin, defend against environmental stressors, and promote optimal skin metabolism.
They also supply skin with a broad mix of antioxidants that protect against inflammatory reactions that destroy collagen and give skin that glow we all seek out. That is why they are so popular in skincare nowadays.
Many beauty brands have a product or more containing a superfood ingredient. If the potency of such ingredients is real, it is also good in terms of marketing. Indeed, consumers tend to understand and trust better the benefits coming from a superfood ingredient – that they may have seen or eaten before – rather than chemical molecules they are unfamiliar with.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.