Soft glam makeup is a rising trend where the face looks soft and glowy but also natural. This means it doesn’t require harsh contour lines, dark eye makeup and bold lip colors. Instead, all the elements of the makeup should seamlessly merge together to create a muted look.

Gloria Edokpolo, a beauty enthusiast, wrote on Glamour Magazine UK : ‘Smooth, radiant and airbrushed skin is the new trend and although soft glam makeup does not always have to focus on neutral colors, the blending and aesthetic integration of the shades are what create the ‘soft’ effect. The common misconception is that soft glam cannot be achieved with full coverage makeup but this is not true as it all depends on the technique and quality of products used. Soft glam makeup is free of harsh lines and strong differentiations in color and texture.’

To create this look, all-in-one products are a great tool. Many brands now offer hybrid products (usually in stick format) that can be used on the eyes, lips and cheeks making it easy to have a unique color applied all over the face and create this soft muted look.