Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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TikTok is a great space to spot popular beauty trends and discover tips and tricks from makeup and skincare enthusiasts. Among the biggest trending terms to gain popularity on the platform in 2020 was ‘soap brows’.
The DIY method gets its name from an eyebrow shaping technique in which one uses a bar of regular soap to groom their eyebrows instead of using your average brow gel. All you have to do is take a clean mascara wand, coat it in soap, and brush your brows in the direction you want them to go. It is great for shaping the brows and keeping the hairs in place for longer periods of time.
It seems like this trend will keep going in 2021 as Google search for the term ‘soap brows’ continue soaring !
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.