Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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October 28, 2020
Masks have become a must in our beauty routine. They can take many forms and textures, from sheet masks to DIY ones you have to mix with water. A specific category is the nigh masks, the ones you leave overnight and remove or massage into the skin in the morning.
The idea behind it is to allow the product to stay longer on the skin to get a deeper moisturizing effect and get a plump skin in the morning. It is also a good way to appeal to consumers who feel that waiting around with a mask is not for them or that they do not have enough free time to do day masks. With night masks, you just apply it before going to bed and don’t have to do anything until morning. It saves time while bringing benefits to the skin.
With the success of night masks for the face, brands have decided to expand to other areas and have developed overnight masks for your lips, feet and even nails.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.