Nike has opened its third House of Innovation on July 30th in Paris, the first two ones being located in New York and Shanghai.

Over four floors and some 2,400 square meters, this digital store gives access to Nike’s best innovations, athlete storytelling and experiences. Offering one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Member opportunities, Nike Paris showcases the brand’s ongoing commitment to transform the future of retail.

“When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world,” says Heidi O’Neill, President of Consumer and Marketplace. “The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world.”