Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Each country has its own beauty standards and in a same region it can vary a lot from one country to the other. As a consequence, looking at popular beauty influencers from a specific country can give a good idea on what style is most trending locally speaking. If we look at a country like Malaysia, you can find beauty influencers with various styles and interests that will give an overall idea of what is popular in the country. The following 5 beauty influencers are very popular in Malaysia and a must to look at :
@elfiraloy – 5M followers
@littlemisskhan – 1.3M followers
@athishakhan – 421K followers
@khaininakhalil – 118K followers
@emilyquak – 22K followers
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.