Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
Lipscanner is Chanel’s first makeup color scanner app.
You just need to scan any face—it can be a movie star, your neighbor, a friend, or a photo of someone on social networks—and the app will automatically extract the shade and the finish, and in turn retrieve the closest product with that shade and this finish in the Chanel range. You can then virtually trying it on to see how it suits you and add it to your shopping basket if you like it.
Cédric Begon, Director of the Connected Experience Lab at Chanel explains that “at each step we worked with the Creation Studio and makeup experts. When you try the app you will see we paid a lot of attention in really finding the closest shade you are interested in when you flash a face of inspiration or an object.’’
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.