Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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The Swedish company is turning decluttering into a game with a new augmented reality “escape room” on Snapchat where users need to organize items with the furniture giant’s products.
The experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera. Users can record their solution to the puzzle and share it with friends through Snapchat’s stories feature.
Ikea worked with Ogilvy to create the campaign, which is available on March 2021 on Ikea’s Snapchat page. The company will use the same room model across other marketing materials as well, including a partnership project with BuzzFeed and in-store demos.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.