Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Look up the hashtag #꿀피부 on Instagram, and you’ll find over 427K posts of flawless, supple skin, from skin transformations to flat-lays of skincare products. That’s because in Korea “gul pibuu” (aka honey skin) is a way to describe skin that is shiny, healthy, and as supple and glowy as honey. “Honey skin” is the viral Korean slang phrase that has been on everyone’s lips for a few years now because it is the ultimate skin goal you want to achieve.
One of the key product to achieve this look is the facial essence, a lightweight liquid packed with a concentrated blend of hydrating, anti-wrinkle, complexion-enhancing ingredients. In a traditional Korean skincare routine, it is supposed to be applied after a toner removes residue from cleansers and preps the skin for better absorption of the products to come. It’s a popular skincare category in Korea, and is sometimes called the “heart” of K-beauty routine.
Here are a few popular Korean facial essences :
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.