Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Exfoliating pads started gaining popularity in South Korea a few years ago. They are a combination of physical and chemical techniques, which is great for people who are on the go.
Pads are single-used products and, while it is not very eco-friendly, it is very practical when travelling as they are not liquid (so you can bring them with you inside the plane) and you can discard them once used.
They usually use a powerful combination of chemical exfoliants, such as lactic acid, glycolic acid and fruit extracts, to clear clogged pores while simultaneously help fade face pigmentation, even out the skin tone or bring extra-moisture depending on the ingredients. Dead skin cells are also physically removed thanks to the dotty texture of the pads.
Many western brands have now developed similar pads with success as customers are looking for fastest way to care for themselves. Indeed while it is important to have a beauty routine, it should not be taking a crazy amount of time and we see more and more products answering that trend.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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