Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Coloured contact lenses are an integral part of makeup looks in Asia. They can correct vision defects just like regular lenses (or not if you don’t need correction) while also adding a little something more. They are sold in every beauty shops, pharmacies and even convenience stores. Contrary to what we might think, crazy colors are not the most popular. Indeed, the best sellers are usually brown contacts. It is for many in Asia the most flattering eye color.
Just about every lens brand sells coloured contacts and some add special designs or properties like moisture. Here are a few pretty and fun ones :
Seed is a Japanese contact lens brand that has been around for over 50 years. Their lenses are known to be especially flattering on Asian eyes, and are safe and comfortable with adequate moisture. They have collaborated with cosmetic brand Jill Stuart and come up with a unique range of 1day UV contact lenses that have unique floral patterns on them.
Hannah Quinlivan, a Taiwanese Australian actress and model, has created her contact lens brand ‘QUINLIVAN’. It is available in Taiwan and in 9 different colours. The packaging is very minimalist and chic.
Kakao Friends, characters based from emoticons of KakaoTalk (a popular mobile messaging app from South Korea), also have their contact lenses. They exist in 4 different colours themed after the cute characters.
Popular Korean color contact lens brand Olens has an ongoing partnering with k-pop group Blackpink and regularly releases limited editions.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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