Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Clear Fashion is an app to stay informed and act for responsible fashion. More than 300 brands are analyzed according to 4 themes : social (workers rights and suppliers knowledge), health (chemicals used and its impact on health), environment (water and energy waste and carbon impact), animal rights (cruelty towards animals). More than 150 impact criteria are taken into account to give customers accurate information.
The app has also developed a new feature for the textile sector: barcode scanning. It is now possible to scan barcodes to learn about the history and impact of clothing directly in store so you can compare clothes of different brands according to the same criteria. Already available for 15 brands, the scan is a great ally for better consuming and accelerating transition to responsible fashion. If the scan is not available for your favorite brand, you can ask them on social media with the hashtag #YESWESCAN.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.