Reusable and refillable products are slowly becoming the norm in the beauty industry. Although it is not something new, as shown in the documentary “The Refill Revolution” where we learn how Kao revolutionized the Japanese household and personal care market with its refill packs, there is a shift in the approach. It is not anymore a question of IF, but of WHEN and HOW will brands have reusable and refillable packaging.
The wellness industry has been booming over the last few years (the Global Wellness Institute estimating it to be now worth $4.2 trillion). Thanks to consumers’ growing interest for their health and mind, what used to be viewed as hobbies or luxuries, such as having a fitness regimen, taking care of your mental and spiritual balance and looking for ways to improve your diet and energy, are now among the number one concerns of the new generation.
New generations are more aware of the way they consume and the impact the products they use have on environment. One particular trend that has been emerging, and understood by a few brands, is the desire for more water-conscious products. This desire has both ethical and practical reasons.
In the beauty industry, the current pandemic is bringing some necessary change and while it might be challenging to adapt, it already brings to life new ideas, products and initiatives.
To stop the spread of coronavirus, confinement has been the rule in most countries since early 2020 in Asia, and March 2020 for the rest of the world. With it, all non-essential retail businesses have been shut down and the beauty industry consequently impacted. The retail experience is forever changed and while challenges are being faced, brands are learning to adapt to our new paradigm.