Market insights

Oral care is a growing category in the hygiene sector. Many companies are coming up with new and innovative products. It concerns toothpastes but also mouth washes and tooth brushes.

We all know about Asian beauty (whether it is K-Beauty, J-Beauty or C-Beauty) and its success on a global scale. Another continent is slowly making a name for itself in the beauty world : Africa.

Fashion rental has been on a growing trend in the last few years and we can think of a few reasons why consumers are willing to rent instead of buy their clothes.

When it comes to cosmetics for men, the main brand that comes to mind is probably The Boy by Chanel. The brand recently launched new products to widen its range as it is becoming more common and accepted for men to wear makeup such as foundation and concealer.

Brands launching with just one product are not uncommon and not a new phenomenon either (think Crocs, Spanx, Moleskine…) however they are gaining more visibility and a few of them have earned a lot of popularity online.

Beauty supplements have been used for a long time now. They usually take the shape of pills or powders that you can mix with water or a smoothie. Another type of beauty supplements on the market are ready-to-drink ones.

Consumers have to stay home in many parts of the world and as a result their time online sky-rocketed. They shop, browse, post, and play, accelerating digital trends faster than expected. To catch their attention, brands use gamification strategies – offering games to encourage engagement with a product or service.

Solid or bar shampoo have been around for some time but they are becoming more popular thanks to their sustainable and environment friendly aspect.

HUM AI N is an AI model agency aiming to leverage the power of technology in the fashion industry.

Activewear has taken a bigger part in women’s wardrobe in the last ten years. Even those who don’t practice any sport own leggings, bras and other sport clothes made from technical materials.