While we see an interest in all-in-one beauty products, that can be used for both face and body (ie : Bangn Body), we also observe a surge in focus care products. Some new brands are targeting very specific body areas of the body and developing whole ranges dedicated to them.
Beauty brands from the Middle East have been on the rise and use local ingredients and rituals to create innovative products. They also are eco-conscious and many of them are vegan or at least opt for natural ingredients as much as they can.
While many make-up artists (MUA) have launched their own beauty brands in the past, it has become a stronger and more popular trend in the recent years.
Advent calendar are very popular among children and grown-ups alike. If kids prefer to discover a chocolate every morning, adults have the beauty option to go to. Almost every single beauty brand on the (western mainly) market offers an advent calendar.
The use of AI – artificial intelligence – in beauty has become more important over the years. While it was first used in R&D to refine formulas for the mass market, it is now at the forefront of skincare customization.
Beauty brands are targeting Gen Z with new products and lines dedicated to them. However they need to take into account a few factors that are non-negotiable for the new generation.
Cottagecore is defined as
‘A niche aesthetic based around the visual culture of an idealized life on a Western farm. Common themes include sustainability, gardens, farm animals, rural living and nature.’
Every week, we generate an obscene amount of waste just from food and home product packaging. Because of this, many people are buying in bulk and shopping with zero waste principles in mind.
There are unmissable steps in beauty routines and face cleaning is one of them. In the last few years we even heard of a new term called double-cleaning. It refers to cleaning your skin twice. Once with a balm or oil and second with a gentle face wash. As a result a new precut category was born : the cleansing balm.
Deodorant has had bad press for some time now. Indeed, two of its components, parabens and aluminum salts, turn out to be not completely harmless, making the danger of deodorant very real. As a response to such a threat to our health, many companies are now offering more natural and clean options. Here are 5 clean deodorant brands to know about.