Market insights

Wearing a mask when out shopping has become very normal and so common now that sometimes we almost forget we have one. That is until we need to smell something.

Winter is a great time to add a little boost to a beauty routine. It is a time when the skin can be dull and the sunshine is shorter and less intense. A go to ingredient that keeps on being mentioned in magazines is Vitamin C.

If VR is most of the time associated with video gaming, a new use of it is made in the performing art world. Creative Studios are now offering experiences combining theater and virtual reality. They adapt the use of VR headsets to immersive experiences with real life actors.

Mascara is a staple product for every makeup look and it is the star product of the year, as the eye area is going to be our main focus for makeup as long as we have to wear masks when going out.

While it was still a taboo subject a decade ago, menstrual products have become vastly represented lately. A new generation of brands is focusing on making period-product not only fashionable but also more eco-conscious.

With so many zero waste beauty options on the market these days there’s absolutely no reason to buy commercial off-the-shelf plastic products. You can now choose beauty and personal care products that are good for you and good for the environment. It has never been easier to be a conscious consumer.

In 2020, skincare brands had to quickly come up with solutions to deal with the impact of wearing protective masks on our face for hours on end. Many topical products emerged to care for covered facial skin likely to be irritated and ‘maskne’ prone.

Home-care has never been more important than with the actual context and is now synonym to self-care. So it is no surprise that brands are adapting and developing products that offer a different take on packaging (to appeal to younger customers), choose to partner with wellness brands (to add a therapeutic touch to everyday homecare chores), or offer cleaner formulations (to meet demand for eco-conscious and less aggressive alternatives).

LED light therapy has become mainstream: once confined to the walls of only the fanciest of salons, several beauty brands are now offering light therapy devices which can be used at home.

The Black Lives Matter movement has had a huge impact on the beauty industry. Black-owned beauty brands are receiving more attention and new initiative to promote these brands are launched. For instance, Thirteen Lune is an e-commerce destination focused on Black and Brown-owned beauty brands.