Beauty trends

Many people may be familiar with the Euphoria beauty trend, which are all glitter and shimmer eye makeup looks inspired by TV series Euphoria and that you can find all over Instagram, YouTube tutorials and Tikok.

If you spent some time online during confinement (and we know you did) you probably heard of the #nopoochallenge – we are talking about shampoo here 😉

In the category of beauty products that was not so common a decade ago, we can find mists (or spray lotions). The name gives a modern twist to a gesture that has become part of many women’s beauty routine. Face misting is a real thing and has various purposes.

Being active and working out is becoming the norm in a society where wellness plays such an essential part. The number of women practicing a sport regularly is growing and beauty brands have seen that as an opportunity to develop new products.

We have all heard of prebiotics at least once. They are usually talked about when referring to the guts and digestive system. What are they really ?

Prebiotics are non-digestible food constituents (fibers) that stimulate certain bacteria in the intestinal microbiota. They are beneficial for the health of the gut – and the health in general.

Clean beauty is everywhere in skincare. Almost every brand has a clean product in its range and many have gone 100% clean in terms of ingredients, packaging or processes. The makeup industry is not left behind and clean formulas can be found in lipsticks, eyeshadows and blushes. So it is no surprise to see the rise of clean nail polishes on the market.

When it comes to facials and skincare treatments, new procedures appear very regularly. Depending on the newest IT ingredient or technique, you can find countless ways to treat your skin in spa and beauty parlors.

A new trend that has been growing on the market recently is the facial exercise treatment. It is different to a regular treatment in the sense that the products used are not the ones supposed to give results. They help of course but the technique used is the real star here.

Faux freckles have been around for a few years now but it has been revived early this year by social networks. Indeed Instagram and TikTok are great go-to places for beauty inspiration and trends.

With the unavoidable increase in mask wearing, our skincare and makeup habits are obviously impacted. In terms of makeup, the search for products to fix makeup is on the rise and there is a decrease in lipstick use.

A new new-age movement has been growing in society. We see an increasing number of people interested in spirituality and self-care methods. It can take the form of personal development to find your life mission, tarot reading to develop your intuition or lithotherapy for energy healing with crystals.