Beauty trends

The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.

While it is not something entirely new, with solid beauty products (like shampoo bars) being around for many years now, we see a growing interest from consumers and brands for such formats.

In beauty, packaging is a key success factor. A product can become viral because of its design or ease of use and brands and manufacturers are constantly imagining and creating the star packaging of tomorrow.

Makeup for men is a beauty segment that can be divided into two very distinct, yet very dynamic, markets. Discover them in this article.

As for many trends, the pandemic accelerated consumers’ interest in haircare to a point where it has become one of their main focus.

Beauty influencers and MUA are creating bold makeup looks, full of colors and various textures using stick-on embellishments.

According to SkinStore report Americans will spend $15k on skincare in their lifetime as the skincare industry is one of the fastest-growing beauty markets in the U.S. and the research found that Americans are now spending an average of $322.88 every year.

Haircare is becoming more important than ever for consumers. They now view hair as skin and want to give it the best products and treatments to get it healthy.

Models and celebrities swear by skin icing and the testimonials from some in the TikTok community say that it’s changed their skin for the better in just one week.

Tiger leaf or Centella Asiatica is a species of herbaceous plants in the Apiaceae family native to Asia and Oceania. It is used as a medicinal plant in Ayurvedic medicine and traditional Chinese medicine.