Asian trends

A new contender is growing on the asian beauty market, it is the Taiwanese beauty movement.

Hanbang is traditional Korean medicine. It mainly includes the use of herbal remedies to treat illnesses and maintain overall health. It is now also vastly used in the beauty industry by many Korean brands.

In China, there is an expression that could be translated by « Fresh Little meat » that is used to describe handsome young males. It is most commonly used for celebrities, particularly rising stars. These celebrities have become very in-demand to endorse luxury skincare and make-up brands, becoming local ambassadors.

In Asia, collaborations between beauty brands and Anime or other cute drawn characters are common. It is very popular among young, and even older, women. The cute factor plays an essential role when buying cosmetics in Asia. The packaging has to be as beautiful and cute as can be to attract customers.

Lip tints are gaining popularity because of their thinner texture and long lasting factor. They feel more comfortable on the lips because they are more lightweight than lipsticks. The emollients that hold the formula together dry out faster, leaving behind a “stain” on the lips that are translucent, which means that it can look more natural, since your natural lip color can be seen through. 

A mooncake is a Vietnamese and Chinese pastry traditionally eaten during the Mid-Autumn Festival. The festival is about lunar appreciation and Moon watching, and mooncakes are regarded as an indispensable delicacy.

Valentine day in China is celebrated on February 14th like in the western world but a second more unique date for Chinese couples and lovers is Qixi Festival. It falls on the 7th day of the 7th lunar month, so the date on Gregorian calendar changes every year. It’s based on a romantic legend about a weaver girl and an ox herd. This year it will be tomorrow, on August 25. 

In Asia, themed restaurants and bars are nothing new. You can find them in any major and medium cities from Tokyo, to Shanghai or to Bangkok. The idea behind immersive dining is to give customers a unique experience while enjoying food and drinks. It can take several shapes and over the years has started to include technology to bring experiences to another level.

In Japan, food has to be as good as it is aesthetically pleasing. That is also true for fast food. You can find countless restaurants and café where dishes are elaborated with looks in mind first. The latest food trend in Japan, and already conquering over Asia, are donuts.

A study from Business Wire outlines the growing demand for Halal cosmetic products among Asian consumers. Especially across Malaysia, Indonesia, Jordan, and the United Arab Emirates where more and more products in the halal cosmetic market space are produced and ingredients are increasingly halal certified.