Harmay Market, Shanghai
Beauty retailer HARMAY’s Shanghai’s Xintiandi location is the second in the city for the brand.
Monia
Hybrid makeup trend
As the pandemic spreads worldwide and people are forced to stay at home and wear a mask anywhere they go, the need for makeup has decreased. As a consequence and according to the NPD Group, color cosmetics saw a 52% sales drop in the second quarter of 2020. However this doesn’t mean that consumers are completely writing off makeup. They needed time to adapt and find new ways to use it.
5 nail artists to know about
Nail art has always been a beauty trend followed mainly by the younger generation and we have seen it booming since the pandemic. With salons closing and nail artists unable to see clients, they’ve been using the time at home to create more online content, and generate more followers and engagement.
Zyler App
Zyler is a virtual clothing try-on solution. Developed by Anthropics, a tech company specialising in visual and animation software, Zyler’s virtual try-on enhances shoppers’ digital experience and helps retailers reduce returns while promoting body diversity and inclusivity.
Art Jamming Studios
Experiences are what people look for in all they do nowadays. In Asia, they are non-negotiable, in all kind of industries. Shops are competing to be the most attractive, fun and memorable. They need to be places where you can have a good time, but also places where you can share what you experienced with others.
Toner pads
Toner pads have been very popular in Asia for a long time now. While they are less known and used in western countries, this is fast changing, so let’s take a look at how they are used and why.
Stick-on beauty
Beauty influencers and MUA are creating bold makeup looks, full of colors and various textures using stick-on embellishments.
Kith Store, Paris
Kith officially opened its first European flagship store in Paris, France on February 26th. Due to the pandemic and governmental restrictions, accessing the store was first on an appointment-only basis and is now open to the public.
Indie beauty stores
If consumers have learnt to use and appreciate online stores for beauty shopping, there is no doubt that physical retail will still be a major destination for many.
5 Gen Z beauty brands to know about
Beauty brands targeting Gen Z (consumers born between 1997 and 2012) are becoming increasingly popular. They have adapted to the way the younger generation is relating to beauty.