In an effort to create more social interactions online and to break the feeling of solitude experienced by many during the pandemic and its lockdowns and social distancing measures, a new way of shopping has emerged : co-shopping.
Beauty is no longer a market intended for women only. In Asia, there is an intensification of male beauty on several levels.
Makeup for men is a beauty segment that can be divided into two very distinct, yet very dynamic, markets. Discover them in this article.
Fashion expanding to beauty seems to have accelerated even more since the pandemic hit. So we have to wonder why do fashion brands launch beauty lines ?
Haircare is gaining a lot of attention lately and we see a shift in how consumers treat their hair and scalp. The skinification on this segment is evident with many products being directly inspired by skincare like hair serums, masks or scrubs.
IEVA is a free app where you can daily read articles and see videos about the environment, well-being, lifestyle and beauty. It can also be used as a skin diagnosis device when paired with physical patches.
Rimowa, a luggage brand belonging to LVMH group, has launched a passport studio booth !
Located in the brand’s New York flagship store in SoHo, this high-end cabin was designed as a space entirely dedicated to identity photography.
Everyone has probably heard the word kawaii (cute in Japanese) before and it is no secret that in Asia, cuteness is considered very appealing. In consumption too, products and packaging need to have this cute factor.
As for many trends, the pandemic accelerated consumers’ interest in haircare to a point where it has become one of their main focus.
