Monia

By now, we have all probably heard about maskne (contraction of mask and acne). If not, it is a new buzz word born in 2020 that describes acne that may occur because of wearing face masks.
This new condition resulted in a surge of anti-acne skincare shopping.

But the anti-acne skincare market was already on the rise, even before wearing a mask on a daily basis was the norm. It mainly concerns teenagers and young adults, but also adults over 30s who still battle with hormonal or cystic acne.

No one could have foreseen the magnitude of Covid-19 pandemic and its impact on people’s everyday life, the economy and countries’ regulations. Times are undeniably difficult for people as well as businesses and anxiety has been booming. However in all situations, even the hardest ones, positive outcomes can be found.

Indeed, it is part of the human nature to find ways to survive and adapt to new circumstances as best as possible.

The use of artificial intelligence means that computers thoughtfully assess information the way a person would, drawing logical conclusions and selecting relevant details. Its use in the beauty industry has been growing in the last few years. Many digital native brands were born using tech to back up their products. It also allowed the growth of personalized skincare for the mass market. Brands use algorithms, big data analysis or physical devices, to create products that will match with the customer’s skin as well as his environment.

Sustainability is a one of the most spoken about engagements in the beauty industry. It is though after by a rising number of eco-conscious consumers and it is at the heart of many (if not all) brand’s strategy.

When talking about sustainability, one hot topic is packaging. Brands are taking various actions to ensure their products are packaged in a sensible way. Some opt for recyclable materials, others for refillable containers and a few take the zero-waste route (using ONLY materials which can be reused or composted).

Celebrities giving their name and touch to beauty products is not something new. Sophia Lauren launched her Sophia fragrance in collaboration with Coty in 1981. Cher’s Uninhibited perfume came out in 1987 and even though it is discontinued today, it has become iconic and sells up to 300$ for a vintage bottle on Amazon. Since the 90s, many more perfumes were created in partnership with celebrities (Jennifer Lopez, Britney Spears, Paris Hilton or Beyonce to name a few). But in the last ten years, the rise of social media has changed the game.

Hand sanitizer has become essential very quickly since the health crisis. Nowadays, almost all consumer goods companies and beauty brands have a hand sanitizer in their range. But after the emergency production of the start, a more thought out strategy has been put in place and competition is now strong in this segment.

This is why brands try to stand out, whether with an original design or original fragrances or ingredients. Let’s have a look at 10 popular hand sanitizers on the market :

Reusable and refillable products are slowly becoming the norm in the beauty industry. Although it is not something new, as shown in the documentary “The Refill Revolution” where we learn how Kao revolutionized the Japanese household and personal care market with its refill packs, there is a shift in the approach. It is not anymore a question of IF, but of WHEN and HOW will brands have reusable and refillable packaging.