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Brow lamination

Brows have always played a big part in any beauty looks and they can be very distinctive of an era. We can all remember Edith Piaf and her thin and rounded eyebrows, Elizabeth Taylor’s dark arched brows or Audrey Hepburn’s straight bushy brows.

5 Innovative Sunscreens

Sunscreen have become a must have products that is used not only in summer but as an everyday skin protection by a lot of women. As a result, most day creams now include SPF properties. Similarly, products that are labeled as sunscreen now offer skincare properties too. Let’s have a look at 5 innovative products that crosses-over from sunscreen to skincare.

Genderless

On August 1st, 2020, Chanel is adding new products to its male skincare and makeup line, The Boy. An eyeliner, a nail-polish, a concealer and a face moisturizer will join the existing range. If these products are solely dedicated to men, we see a growing number of brands wanting to blur the line between genders.

Transparent Makeup

If skincare trends are often changing, with new routine and products being launched weekly in Asia, makeup trends tend to be more steady. For instance, the transparent makeup trend was born in South Korea a few years ago and slowly spread to the rest of Asia. Today, many beauty looks are still inspired by that trend.

The many faces of sustainability

Sustainability can take many forms. It sometimes means rethinking the way products are made, which materials are being used and how they deteriorate with time. The goal here is to create a product that will disappear as quickly and cleanly as possible or on the contrary that will last a longer time to limit further consumption of the same product (ie : refillable packaging).

Body-positivity app

Body-positivity is a term used on social media to encourages self acceptance and self-love, and primarily works by increasing the visibility and celebration of diverse body types.This movement keeps on growing with an app, Bodi Posi, dedicated to building body positivity and confidence.

BEYOND BEAUTY

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on the future of beauty

Every Thursday, we talk about a beauty, lifestyle or wellness trend with a foresight approach!