Lip Focus
Most of the world has been getting used to wearing a mask on a regular basis. With this fairly new habit, at least for those living in western countries, skincare and makeup routines have obviously been impacted.
Most of the world has been getting used to wearing a mask on a regular basis. With this fairly new habit, at least for those living in western countries, skincare and makeup routines have obviously been impacted.
B-Beauty (Brazilian Beauty) is quickly becoming popular in several western countries. Using the many natural resources of the country, new brands develop skincare and makeup products harnessing the power of local ingredients.
London, Kuala Lumpur and Prague-based practice Superficium Studio has proposed a modifiable communal retreat in Utah’s redrock desert landscape.
Cushion foundation has become an essential product for any Korean makeup brands.
In beauty, packaging is a key success factor. A product can become viral because of its design or ease of use and brands and manufacturers are constantly imagining and creating the star packaging of tomorrow.
Lego has opened a new store in NYC with an interactive experience, called the Brick Lab, dedicated to kids.
As the pandemic spreads worldwide and people are forced to stay at home and wear a mask anywhere they go, the need for makeup has decreased. As a consequence and according to the NPD Group, color cosmetics saw a 52% sales drop in the second quarter of 2020. However this doesn’t mean that consumers are completely writing off makeup. They needed time to adapt and find new ways to use it.
Face mask has been a growing category and has seen many new products emerge in the last decade. A new format is making waves.
Audio content keeps on gaining popularity and is slowly becoming an essential media for many brands and creators. It is also a very powerful way to connect with listeners who have been getting used to listen to podcasts and other audio shows daily.