In Asia, collaborations between beauty brands and Anime or other cute drawn characters are common. It is very popular among young, and even older, women. The cute factor plays an essential role when buying cosmetics in Asia. The packaging has to be as beautiful and cute as can be to attract customers.
In the category of beauty products that was not so common a decade ago, we can find mists (or spray lotions). The name gives a modern twist to a gesture that has become part of many women’s beauty routine. Face misting is a real thing and has various purposes.
The Naked Shop is a 100% eco-responsible store that offers you to buy liquids in bulk. Perfect for cosmetics enthusiasts who want to go zero waste.
Consumers have to stay home in many parts of the world and as a result their time online sky-rocketed. They shop, browse, post, and play, accelerating digital trends faster than expected. To catch their attention, brands use gamification strategies – offering games to encourage engagement with a product or service.
Solid or bar shampoo have been around for some time but they are becoming more popular thanks to their sustainable and environment friendly aspect.
Adidas Confirmed app just got a make-over. Originally launched in 2015, the app decided to take into consideration its users’ reviews and to offer a different experience, more focused on community, unique content and exclusivities.
A good way to make customers love your products is to let them experience them. Muji has found a new way to do that by launching a hotel above its Ginza flagship store in Tokyo.
Lip tints are gaining popularity because of their thinner texture and long lasting factor. They feel more comfortable on the lips because they are more lightweight than lipsticks. The emollients that hold the formula together dry out faster, leaving behind a “stain” on the lips that are translucent, which means that it can look more natural, since your natural lip color can be seen through.
Being active and working out is becoming the norm in a society where wellness plays such an essential part. The number of women practicing a sport regularly is growing and beauty brands have seen that as an opportunity to develop new products.
Apple will be opening a new store near the Marina Bay Sands resort in Singapore, the company said this week, its third retail store in the country.