Sprawled across two floors with 340 square meters of floor space, the new RazerStore in London is designed for one purpose : to provide a truly gamified shopping experience where gamers can come experience all products first-hand and walk away with an unforgettable retail experience crafted for gamers, by gamers.
LED light therapy has become mainstream: once confined to the walls of only the fanciest of salons, several beauty brands are now offering light therapy devices which can be used at home.
The Black Lives Matter movement has had a huge impact on the beauty industry. Black-owned beauty brands are receiving more attention and new initiative to promote these brands are launched. For instance, Thirteen Lune is an e-commerce destination focused on Black and Brown-owned beauty brands.
To provide clear, precise and verified answers to consumer questions about cosmetic ingredients, the Federation of Beauty Companies (Fédération des entreprises de la Beauté – FEBEA) is launching CLAIRE mobile application.
Wellness is a trend taking more space in our lives every year and it transpires to various industries, hospitality being one of them. We don’t travel just to discover new places or visit interesting locations anymore. We now travel to pamper our mind and body and a few businesses offer experiences to help achieve this very goal.
Each country has its own beauty standards and in a same region it can vary a lot from one country to the other. As a consequence, looking at popular beauty influencers from a specific country can give a good idea on what style is most trending locally speaking.
Soft glam makeup is a rising trend where the face looks soft and glowy but also natural. This means it doesn’t require harsh contour lines, dark eye makeup and bold lip colors. Instead, all the elements of the makeup should seamlessly merge together to create a muted look.
Sherpa Tours is an app offering guided tours with an avatar. When using the app, the guided GPS system is paired with an audio description (made by expert guides) and an AR tour guide will accompany you on you visits on location.
While we see an interest in all-in-one beauty products, that can be used for both face and body (ie : Bangn Body), we also observe a surge in focus care products. Some new brands are targeting very specific body areas of the body and developing whole ranges dedicated to them.
Beauty brands from the Middle East have been on the rise and use local ingredients and rituals to create innovative products. They also are eco-conscious and many of them are vegan or at least opt for natural ingredients as much as they can.