Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
Monia
Proactive Protection
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Hacker Project
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusive beauty
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.
5 Chinese fragrance brands to know about
China has been a particularly dynamic market with a growing interest from consumers for western brands but also a keen appeal for niche local brands, especially among Gen Z who likes to experiment with scents.
Bumped
Customer loyalty is a key concern for brands from all industries. A new app has decided to address loyalty in a completely different way.
Harrods The Residence
London luxury department store Harrods has catered a unique private shopping model in China. Instead of opening a typical storefront, the retailer launched the Residence Project in Beijing in June 2020 and Shanghai in December 2020.
Cross-industry collaboration
Cross-industry collaborations are quite common in Asia, and beauty is a sector all companies want to invest in. Proof is this recent partnership between two Korean powerhouses, Samsung and Laneige, which was a real success.
Solid beauty products
While it is not something entirely new, with solid beauty products (like shampoo bars) being around for many years now, we see a growing interest from consumers and brands for such formats.
Netflix Store, Tokyo
Netflix is expanding its retail operations further as it announces plans to open its first ever permanent physical store.