Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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B-Beauty (Brazilian Beauty) is quickly becoming popular in several western countries. Using the many natural resources of the country, new brands develop skincare and makeup products harnessing the power of local ingredients. B-Beauty is also about respecting and caring about the environment, as Brazil, like many other countries, is facing many challenges in this area. Let’s have a look at 5 Brazilian beauty brands to know about.
Simple Organic
Launched in 2017, Simple Organic offers natural, organic, vegan and handcrafted beauty products divided into three categories : wellness (face and body care products), organic makeup (a complete line of color cosmetics) and kids (for children to learn to take care of themselves by playing, and so parents don’t have to worry about synthetic ingredients that are harmful to their health).
Sallve
A digital native cosmetics brand aiming to develop high quality products, with safe formulas, fair prices and co-created with consumers. Sallve wants to be place that connects people, ideas and content about beauty. Thanks to honest conversations and careful research, they imagine products inspired by real needs.
Hela Beauty
Hela Beauty is a clean skincare brand based on concentrated natural active principles and high performance created in 2020 by Helena Bordon and Dr. Alessandra Fraga. At the moment, the brand offers 6 products to create a complete skincare routine : a cleansing mousse, glow drops, a hydrating serum, a hyaloronic booster, a skin oil and a face mist.
Baims Natural Makeup
Baims was born with an ecological, ethical and responsible awareness for the environment. The brand prioritizes the use of natural or organic ingredients and raw materials, not derived from animals, not tested on animals and free of toxic ingredients. Baims also has hybrid makeup to care for, treat and nourish the skin, in addition to offering the performance expected from high quality makeup.
By Samia
By Samia is an aromatherapy and aromacology beauty company, seeking better quality of life for people through the use of essential oils and vegetable oils. The brand’s focus is to stimulate physical and mental well-being through aesthetic, therapeutic and emotional benefits.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.