Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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IEVA is a free app where you can daily read articles and see videos about the environment, well-being, lifestyle and beauty. It can also be used as a skin diagnosis device when paired with physical patches.
For 10 euros, you can order a skin diagnostic kit composed of 4 dermatological patches :
By using these dermatological patches, IEVA technology conduct an expert analysis of your skin at home associated with Artificial Intelligence, and provide a personalized definition of your skin’s needs (according to your skin age, the quantity of sebum, the number of dead cells, and your phototype). It also allows to build a Beauty Routine based on fully personalized cosmetic care products for higher performance.
You then have the option to subscribe to MonMoiBeauté, a beauty box where you receive full-size skincare and haircare products, with personalized and bespoke formulas.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.