Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
Menu
Experiences are what people look for in all they do nowadays. In Asia, they are non-negotiable, in all kind of industries. Shops are competing to be the most attractive, fun and memorable. They need to be places where you can have a good time, but also places where you can share what you experienced with others.
In Singapore a new trend has emerged in the last few years : Art Jamming Studios. These places offer a fun, social and creative outlet for many. You can book a slot and experience freestyle painting as a way to release your stress but also to have a bonding activity with friends or family. These studios come equipped with all the art tools necessary to be your best creative self.
People can book an allocated time to unleash their inner artist for a freestyle session or to learn a new skill during workshops like silk or watercolor painting. To amplify the experience, some studios create a lively atmosphere with jazz or lounge music and offer complimentary snacks and drinks.
Social activities for a date or with friends have always been a must in Asia and following the pandemic restrictions and people’s desire to live to the fullest again, we are convinced more new innovative experiences will appear.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.