Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Tiger leaf or Centella Asiatica is a species of herbaceous plants in the Apiaceae family native to Asia and Oceania. It is used as a medicinal plant in Ayurvedic medicine and traditional Chinese medicine.
Very popular in Asia, the ingredient is slowly making a name for itself in the west. Indeed, Centella Asiatica has recognized anti-aging properties. It is also used in cosmetics for its repairing and healing properties, in particular in the context of dermatological conditions or hair problems.
A study conducted in India in 2006 showed that pregnant women who had used a cream based on Centella Asiatica and vitamin E had fewer stretch marks than another group not using it. Centella Asiatica is also used as an active ingredient to fight against cellulite and the skin appearance. Tiger leaf will therefore be recommended to treat skin problems, but also to take care of damaged, dry and sensitive skin. It protects the skin from external aggressions such as UV rays or pollution, and regenerates dehydrated skin.
Many K-beauty brands have whole range of products with Tiger Leaf as the star-ingredient – it usually comes under the term CICA, because of its soothing properties. Here are a few popular ones :
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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