Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Cosmetify Index ranks the world’s biggest beauty brands on factors such as their social reach and engagement. Here are the 2020 Q3 results (from July to September 2020).
Top 10 brands :
It is interesting to see that 2 brands from the top five are newcomers in the industry and did not exist 5 years ago. They also target completely different market segments. Huda Beauty is aiming at color cosmetics lovers while Florence by Mills is directed to Gen Z teens.
The favourite beauty brand in each country :
(calculated by finding the brand with the highest number of average monthly searches according to Google Ads’ Keyword Planner)
Yves Rocher and The Body Shop are vastly popular as they are both the top brand in 31 different countries around the world.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.