Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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The Black Lives Matter movement has had a huge impact on the beauty industry. Black-owned beauty brands are receiving more attention and new initiative to promote these brands are launched. For instance, Thirteen Lune is an e-commerce destination focused on Black and Brown-owned beauty brands. Here are five brands to know about :
Founded by Trinity Mouzon Wofford and her partner Issey Kobori in 2017, Golde’s mission is to help make wellness easier and more fun to incorporate into our day-to-day. The small beauty range offers masks to balance, clarify and give glow to the skin, using all-natural ingredients made with real superfoods like papaya and spirulina.
Hanahana Beauty is an consciously clean skincare + wellness brand whose mission is to disrupt the global beauty industry. The brand aims to increase accessibility, transparency, and sustainability in all aspects of what it creates. From the fair sourcing of shea butter, to the creation of homemade products, down to the responsible representation of people working with them.
The wellness of women of color is a truly authentic passion of the brand, and every inch of the business was designed to create a product that helps bring balance and healing to the body and mind for women of color, near and far. Plant-based beauty and wellness products.
People with melanin-rich skin are more prone to skin issues like hyperpigmentation, dark spots, eczema, dehydration, oiliness, acne & uneven texture. Kanti was created to treat these issues and help people of color find their glow.
Epara means “to cocoon oneself” in the Nigerian dialect of Ebira. It is a collection of handcrafted skincare products tailored to the underserved needs of women of colour. One woman’s quest to discover luxury skincare that caters to the unique issues affecting women of colour led to a bespoke beauty brand created especially to nourish and protect.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.