Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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September 23, 2020
Product curation is becoming a thing in a world where we can sometimes feel overwhelmed with choices. It all started within concept stores where you could find a selection of never-seen-before brands and products.
A French app, Choose, is now doing the same online and with an added feature called ‘the drop’. Everyday a new product is available for sale. The selection is based on niche products such as a designer cactus or a Bluetooth speaker designed like an old amplifier, that are appealing to 25 to 35 years old design aficionados.
Choose describes itself as ‘a very simple (if not basic) experience offering faster delivery than setting up a tent with brands that will cause you tingling sensations in your stomach’.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.