Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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September 3, 2020
Activewear has taken a bigger part in women’s wardrobe in the last ten years. Even those who don’t practice any sport own leggings, bras and other sport clothes made from technical materials.
Consequently many brands dedicated to activewear are now very popular and have achieved to gain substantial market shares in an industry previously dominated by giants like Nike, Adidas or Puma.
Let’s have a look at 5 popular activewear brands :
Outdoor Voices was launched in 2014 and makes crop tops, shorts, leggings and fleeces that are soft but well structured and come in colors like lagoon and rose quartz. The brand’s design is focused on an aesthetic of minimalist products in saturated colors.
Girlfriend Collective makes activewear out of recycled, post-consumer materials, like single-use water bottles and discarded fishing nets cleaned from the seas. Each pair of Girlfriend Collective leggings is made from 25 plastic bottles and each bra uses 11 bottles. They offer minimalist yet chic designs and use a distinctive range of pastel colors for their products.
Alala is a premium activewear brand from NYC. The brand offers a fresh take on the classic sports bra, leggings and performance jacket to bring style and fashion to activewear. It focuses on creating versatile pieces that you can wear for your yoga practice but also for a brunch with friends.
Stronger is a Swedish brand that designs workout clothes for women. The company was founded in 2013 and aims to inspire as many women as possible to live a healthier lifestyle. The design inspiration is taken from nature and colors that gives energy and strength. The brand has a strong online community and try to always keep up with what they require and expect.
Ernest Leoty is a new athleisure brand, designed with a Parisian sensibility and a focus on couture details. Aptly described as ‘couture for leisure’, the brand takes its name from a fashionable corset maker of the 19th century, whose innovative designs enabled freedom of movement rather than constriction.
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