Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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August 22, 2020
Burberry Open Spaces is the brand’s first innovative social retail store that utilises Tencent’s social media programme and WeChat.
The more you engage in-store and online with the brand, the more social currency you will gain. For instance, one easy way to earn the social currency is simply scanning the QR codes on product tags in the store. Each customer also receives a playful digital animal character that evolves the more they interact with the space, with new characters and outfits to discover.
This social currency can be used for various exclusive content and experiences including reservations at the in-house eatery Thomas’s Cafe, named after the founder Thomas Burberry.
Besides dining, the café is can also be used as a community space for activities such as workshops, exhibitions and live performances.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.