Clean Ingredients : Indicates which brands comply with the Ulta Beauty Made Without List, an ingredient standard created for Conscious Beauty.

• The Made Without List is grounded in science and was developed in partnership with ingredient and health experts. As research, technology and regulations evolve, so too will the Made Without List. At launch, this designation indicates a brand is free of parabens, phthalates and ingredients from more than 25 chemical categories.
• Participating brands will be certified via ClearForMe, largely regarded as the leading independent ingredient authority, to ensure ingredient transparency.
• The recently announced Credo Collection at Ulta Beauty, featuring eight exciting clean beauty brands, will launch within the Conscious Beauty platform.

Cruelty Free : Elevates brands that certify as never engaging in animal testing. This pillar incorporates third-party certification from organizations such as PETA, Leaping Bunny, and Choose Cruelty-Free.

Vegan : Underscores beauty products made free of animal products, animal by-products, or animal derivatives.

Sustainable Packaging : Designates brands made with reduced, recyclable or refillable packaging to minimize the more than 120 billion packaging units produced globally annually within the cosmetics industry.

• Ulta Beauty will pilot a circular shopping experience as the exclusive beauty retailer for Loop, a reusable packaging pioneer. This relationship will fuel actionable improvements to packaging processes, begin to tackle the sizeable beauty-waste issue, and contribute to Ulta Beauty’s2025 sustainable packaging goals.
• The company will support the Sustainable Packaging Coalition’s (SPC’s) mission to make actionable improvements in packaging systems and will apply How2Recycle instructions on owned brand packaging and print materials.

Positive Impact : Highlights brands with giving back at their core and those that champion meaningful causes.