Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Haircare is gaining a lot of attention lately and we see a shift in how consumers treat their hair and scalp. The skinification on this segment is evident with many products being directly inspired by skincare like hair serums, masks or scrubs. And another interesting aspect of this shift we observe is a new dermatological approach to haircare. Indeed, while pharmacy or science-backed hair products are not something entirely new, there is a clear dynamism in the market for such products. Let’s have a look at 5 dermato-inspired haircare brands :
Developed by a Harvard-trained dermatologist who discovered that ingredients in hair products can clog pores and irritate skin, Seen promotes optimal skin and hair health, without clogging your pores or irritating your skin.
Renowned brand Philip Kingslet is well know for its Trichology focus to give complete wellness for the hair and scalp, from the inside out. Taking a holistic approach, Philip Kingsley’s approach encompasses enhancing nutrition and general wellness; using products specifically formulated for your hair texture and condition; and making sure you care for your scalp.
Biotech company using Alpha Keratin 60ku®, a protein (extracted from ethically-sourced human hair) that the body recognizes as its own. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.
Leaf + Seed line by Wild Science Lab focuses on creating health, strength and rejuvenation of the scalp and hair, stimulating growth, restoring vitality, lustre and resilience. A new range of haircare products has been launched specifically to target post-partum hair loss to encourage a balanced scalp and healthy hair growth for women after pregnancy.
The Derma Co offers skincare as well as haircare. The brand’s formulations contain actives in high dosages as per dermatologist recommendations and uses technologies like Artificial intelligence to correctly diagnose concerns & build effective products & regimes to solve problems.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.