Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Mascara is a staple product for every makeup look and it is the star product of the year, as the eye area is going to be our main focus for makeup as long as we have to wear masks when going out. As for all beauty products, consumers request cleaner formulas that are more gentle for this sensitive area, without sacrificing effectiveness of course. Here are 5 clean mascaras setting the example :
This 2-in-1 dual-ended mascara offers a lash primer to enhance the mascara’s lay-down performance and staying power and a smooth lash-lifting black mascara promising to open the eyes to extreme definition, volume and length. It contains Jojoba Esters, known to moisturize and condition and is free of paragons, paraffins, synthetic fragrance, silicones and mineral oil.
This mascara is an award-winning clean one that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, this 99% natural mascara lifts, curls, lengthens and adds just the right amount of volume.The lightweight and nourishing formula is made with a blend of organic Bee and Carnauba Waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.
A clean mascara for instantly big, fluffy lashes that helps support the natural lash growth and repair cycle. It contains castor oil to moisturizes and supports growth, provitamin B5 and biotinyl tripeptide to repair damage and strengthen and botanical waxes to volumize and reduce fallout.
The brand swapped beeswax – a common binding ingredient in mascaras – for plant-derived oils (such as hemp-derived cannabis seed oil) which have the capacity to nourish the lashes while ensuring that the colour glides on seamlessly from root to tip. The hi-tech product also contains hollow heart-shaped fibres that lock onto each individual lash for (flake-free) fullness.
A clean mascara that adds volume, defines, and lifts lashes with a clump-free, buildable formula. It contains sunflower, bayberry, and carnauba wax to help maintain hold and flexibility, hydrating olive oil and silica and nylon-12 to provide clump-free volume.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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