Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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It has been proven that toxic air can cause premature skin aging and pollution, just like UV rays, is an element we have to live with. As a consequence, similarly to SPF which are now very popular, many skincare brands are offering anti-pollution products to help us fight free radicals on the surface of the skin which can cause sensitivity and oxidative stress. Here are 5 anti-pollution skincare products to know about :
This cream adds a new level of skincare defense, combines pollution and UV protection with DNA Enzyme Complex™ to strengthen skin. It promises to filter pollutants that tarnish the complexion and 98% of UVB rays and to visibly improve the condition of the skin.
This serum guards skin from harmful, ageing environmental aggressors (including UV, free radicals and HEV, or blue light) while also imparting moisture. It is rich in antioxidants, centered around a Skin Protect Complex that is based on a special extract derived from microorganisms found in French Polynesia. Alongside this, an active ingredient obtained from cocoa seeds also help skin combat signs of ageing caused by the blue light emitted by computers and mobile devices. Overall, this serum strengthen skin’s defenses and minimise the damage that would otherwise be caused by urban pollution.
It is formulated with a chronopeptide that mimics the antioxidant benefits of vitamin D, omega-rich virgin marula and black currant seed oils, along with vitamin F (fatty acids), which immediately replenish the delicate balance that supports a healthy barrier function of skin, while a concentrated mix of protective antioxidants boosts skin’s defenses against pollution and environmental stressors.
An anti-pollution shield that moisturizes, refreshes and protects the skin throughout the day against pollution and free radicals. The CityLife Facial Mist captures the particles of pollution and traps them on the surface of the skin, preventing them from penetrating under the skin and damaging it. Hydrated, soothed and luminous thanks to malachite extracts, the skin benefits from perfect protection against the harmful effects of pollution throughout the day, and regains its flexibility.
An evening 10-minute mask to detoxify and purify skin exposed to pollution on a daily basis, defending it against further congestion. Multi-fruit acids – comprising of five natural botanicals including bilberry, sugar cane, orange and lemon – rapidly exfoliate by increasing cell turnover. Natural Kaolin Clay absorbs excess oil and environmental impurities to purify the skin. The precious mineral extract Malachite helps to detoxify and protect against environmental aggressors and pollution.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
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